We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Ability to work cross functionally with Marketing, Product and Ops teams.
- Strong analytical skillset, including extensive hands on experience in excel.
- Excellent verbal and written communication skills in italian and english languages.
- 2+ years experience in B2C and B2B marketing, growth and analytics.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging.
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